This flagship store in the heart of New York City stands as a true celebration of the city’s spirit - a space where design and culture meet. The foundation of the store’s concept is deeply rooted in New York’s urban landscape where I’ve drawn inspiration from the architectural icons and everyday moments that define and are synonymous with this city. Elements reminiscent of subway cars, coffee vendors, and the rhythm of the streets are woven into the design, offering a sense of familiarity and authenticity – just like our brand. 

Every material and colour has been carefully considered, echoing the textures and tones of New York’s most recognisable institutions - from the polished steel of its skyscrapers to the weathered brick of its brownstones. The result is a space that feels both modern and timeless, capturing the essence of the city’s energy, diversity, and creativity - a perfect place for our community to call home.  

This flagship is more than a store; it’s a love letter to New York from us - built from the details that make it unlike anywhere else in the world. A true home for the next phase of the Gymshark story.