Working on the launch of Gymshark’s Amsterdam store was an exciting opportunity to merge design thinking with real-world impact. I was involved in shaping the store’s visual identity—from developing concept boards and selecting materials, to supporting the layout and in-store experience. Collaborating closely with designers, contractors, and project managers, I helped bring the brand to life in a physical space that felt both bold and authentic. Being part of the journey from initial sketches to opening day gave me a deep appreciation for the creative and logistical detail behind retail storytelling.